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Located in Pengdu Village, Maqiao, Shanghai, near the upstream intake of Huangpu River, with a total area of about 2100 mu, the Huangpu River Water Culture Museum is a large-scale ecological park with the main functions of water culture display, ecological demonstration, agricultural tourism and popular science education, with the theme of protecting water sources, protecting the mother river and displaying the history, culture and ancient culture of Huangpu River. He is not only an ancient bridge museum, but also a protected area of famous trees and ancient trees, but also a rare classical garden of water, bridges, pavilions, terraces, pavilions, trees, flowers, grass and trees in Shanghai.

As a new characteristic ecological park with the purpose of leisure and tourism, under the situation that the market influence has not been fully expanded, how to take the lead in planning the brand image is the primary problem for Jiangchuan ecological park facing the market competition. Through the analysis and integration of the ecological park culture, we can build a leisure destination different from other eco-tourism, and the establishment of the brand concept is its own. The core of all the problems. Facing these problems, Shanghai Shiqiang Brand Planning focuses on combing the differences of similar products, accurately excavating the cultural connotation of personalization, and planning the core idea of "natural and humanistic interaction, return to the ecological home of the soul" for the design of Jiangchuan Eco-Park. Jiangchuan Eco-Park around this guiding cultural connotation, can clearly organize brand ideas, and then clear brand positioning, publicity and deep brand awareness in the hearts of consumers.